Strategy | Brand Management | Marketing Operations | Creative Direction | Project Management
I am a forward-thinking and transformational leader with extensive experience translating business objectives into powerful programs that achieve both short term (sales/market share) and long-term (brand health/customer loyalty) goals. Strategic thinker with a passion for operational excellence - combining successful project management background with executive leadership exposure.
Excellent at planning, coordinating, focusing on details, taking initiative, and resolving problems. I have over 18 years of experience in building programs designed to engage customers, inspire purchase, and create loyal and motivated advocates.
By working for a number of organizations on the development of their strategy, vision, and marketing plans, I have had the opportunity to add new competencies which have combined to create my broad skill set in the areas of marketing (traditional and online); branding (creation, preservation, revising), promotions (online and print); team management, collaborating with creative agencies, budgeting, P&L responsibility and, of course, revenue generation.
Thank you for taking the time to visit my online resume and portfolio. Please scroll down to learn more about my background.
DIRECTOR, CREATIVE PLANNING
(10/2019 - PRESENT)
Oversees the infrastructure and operations of the creative team to ensure output is properly scoped, planned and delivered successfully. Understands the context of project requests from all facets of the business; develops and manages approved projects through a defined creative process; and, measures metrics with recommendations for improvement.
Drive efficiencies, project delivery, process improvement and issue reduction. Identifies areas of opportunity for improvements in cross-functional collaboration and cohesiveness, while working to deliver best in class service.
Provides expert guidance, thought leadership, and strategic direction to ensure excellence within the creative team. Motivate direct reports whose responsibilities include account management and project intake/management to a high level of performance and accountability in a high volume, fast-paced environment.
ASSOC. DIRECTOR OF DIRECT MARKETING & OPERATIONS - TELADOC (6/2019 - 10/2019)
Led go-to-market efforts for a new digital payment solution providing small businesses access to funds for short-term financing needs. Guided product roadmap development, acquisition expansion, direct marketing strategies (acquisition and engagement), customer segmentation/analytics, and pricing efforts.
SENIOR DIGITAL LENDING CONSULTANT
AMERICAN EXPRESS (10/2017 - 12/2018)
Led go-to-market efforts for a new digital payments solution providing small businesses access to funds for short-term financing needs. Guided product roadmap development, acquisition expansion, direct marketing strategies (acquisition and engagement), customer segmentation/analytics, and pricing efforts.
11/2014 - PRESENT
4/2015 - 10/2016
CHIEF STRATEGY OFFICER
Owner and operator of a virtual boutique agency offering marketing services specifically tailored to the needs of entrepreneurs and small business owners. Services include website conversion strategy development, brand identity (visual identity, branding, etc.), social media content, strategic marketing design (digital strategy, marketing plans, etc.), e-commerce strategy and planning, and creative design solutions (website design, logo, collateral, etc.).
MEMBERSHIP DIRECTOR, O'S CIRCLE OF FRIENDS & ASSOC. CONSUMER MARKETING DIRECTOR, O, THE OPRAH MAGAZINE
Managed new consumer revenue concept O’s Circle of Friends a membership program that drove engagement and loyalty to O, The Oprah Magazine brand while simultaneously developing and implementing the overall strategy for increasing the circulation of the magazine through various channels including digital, direct mail, print advertising, strategic partnerships, and promotions.
10/2011 - 10/2014
DIRECTOR, GLOBAL BRAND CREATIVE
(4/2013 - 10/2014)
Promoted to lead new internal creative team comprised of eight designers and copywriters for global luxury brand. Supported global business and marketing needs, driving creative/branding development, stakeholder management, agency and creative partner management, production, and the integrated go to market process across multiple projects and campaigns. Accountable for overall operations of the team while ensuring correct optimization of $14MM budget.
DIRECTOR, PROSPECT COMMUNICATIONS
(10/2011 - 10/2014)
Key member of NetJets’ strategic management team overseeing $8M budget while executing the strategy and creative development for print and digital advertising, direct mail, email, events, sales collateral, product launches, and new business partnerships. Managed lead generation, direct marketing and sales support activities.
1/2008 - 5/2011
MARKETING MANAGER, CARD SERVICES
Managed subscription based travel insurance products throughout the product lifecycle including marketing, portfolio strategy, financials, P&L management, vendor management, and customer experience. Oversaw $17M marketing budget resulting in $120M revenue by overseeing 36 marketing campaigns through direct mail, email, online, and telemarketing.
5/2007 - 1/2008
JP MORGAN CHASE
MARKETING SPECIALIST, HOME EQUITY MARKETING
Implemented marketing strategy to drive production in the Retail Mortgage Loan Officer production channel. Managed the home equity marketing expense budget. Designed, developed, and facilitated home equity marketing programs for loan officers, along with the lead generation programs and sales contests.
11/2003 - 5/2007
MARKETING MANAGER, INSTITUTIONAL MARKETING
Developed marketing programs and sales materials including collateral, sales promotions, and client presentations targeted toward employees of client corporations to motivate and persuade enrollment in MetLife’s voluntary benefits including Auto, Home, Disability and Life Insurance.
MASTER OF BUSINESS ADMINISTRATION
IN GLOBAL BUSINESS
Johnson & Wales University
BACHELOR OF SCIENCE MARKETING
Johnson & Wales University
SIX SIGMA GREEN BELT
New York, NY
Acquisition & Retention Marketing
Strategic Marketing & Branding
Integrated Marketing Management
Loyalty & Subscription Marketing