Strategy | Brand Management | Marketing Operations | Creative Direction | Project Management
Hello, I’m Tracy, a marketing veteran with extensive experience in developing, creating, planning and evolving. If you’re looking for a proactive, creative, and intuitive thinker with an acute attention to detail, then you’ve found who you’re looking for.
The marketing landscape is ever-changing, yet I thrive in the unknown. There is no challenge too daunting to be solved. I have experienced a lot and learned so much, but I am not arrogant enough to think I know it all. I am constantly learning to keeps things fresh as it allows for growth and creativity. I want to learn new things, new ways to do things, and always strive to be better today than I was yesterday.
Honesty, accountability, reliability, and freedom to create have been my foundational pillars when managing others. I have high expectations but value the process and understand that everyone has their own way of achieving their goals. It is my job to foster creativity, provide the tools for success, and give room for growth. I care deeply for the brands I have represented and the people I have had the honor to work with.
Success to me means more than just driving retention and ensuring customers are engaged, it’s about collaboration, communications, and making customers feel less like customers and more like teammates and partners.
Thank you for taking the time to visit my online resume and portfolio. Please scroll down to learn more about my background.
DIRECTOR PROJECT MANAGEMENT, INTEGRATED MARKETING
Drive the execution of 20+ monthly large scale, complex marketing campaigns ensuring all elements are created, produced, and delivered on time. Lead development of programs, creative assets and experiences that help build and extend the Audible brand, attract and convert new customers, while engaging existing community of listeners in authentic and compelling ways. Guide creative personnel of 9 designers and copywriters to develop and present new design, copy, and solutions to accomplish goals.
DIRECTOR PROJECT MANAGEMENT, BRAND
Recruited to establish project management and creative operations disciplines for the Marketing Communications division. Run the day-to-day including budgeting, KPIs, prioritization, production, resource allocation, and team leadership. Pioneer creative processes and project execution through successful team alignment, brand consistency, and relationship-building across all levels.
Architect impactful initiatives that engage customers and employees while advancing the brand and culture across marketing, technology, customer journey, employee engagement and talent acquisition. Champion and oversee a wide range of marketing activities across the funnel, including research, brand strategy, digital approach, marketing planning, and reporting.
ASSOC. DIRECTOR OF DIRECT MARKETING & OPERATIONS - TELADOC (6/2019 - 10/2019)
Led go-to-market efforts for a new digital payment solution providing small businesses access to funds for short-term financing needs. Guided product roadmap development, acquisition expansion, direct marketing strategies (acquisition and engagement), customer segmentation/analytics, and pricing efforts.
SENIOR DIGITAL LENDING CONSULTANT -
AMERICAN EXPRESS (10/2017 - 12/2018)
Led go-to-market efforts for a new digital payments solution providing small businesses access to funds for short-term financing needs. Guided product roadmap development, acquisition expansion, direct marketing strategies (acquisition and engagement), customer segmentation/analytics, and pricing efforts.
11/2014 - PRESENT
4/2015 - 10/2016
CHIEF STRATEGY OFFICER
Owner and operator of a virtual boutique agency offering marketing services specifically tailored to the needs of entrepreneurs and small business owners. Services include website conversion strategy development, brand identity (visual identity, branding, etc.), social media content, strategic marketing design (digital strategy, marketing plans, etc.), e-commerce strategy and planning, and creative design solutions (website design, logo, collateral, etc.).
MEMBERSHIP DIRECTOR, O'S CIRCLE OF FRIENDS & ASSOC. CONSUMER MARKETING DIRECTOR, O,
THE OPRAH MAGAZINE
Managed new consumer revenue concept O’s Circle of Friends a membership program that drove engagement and loyalty to O, The Oprah Magazine brand while simultaneously developing and implementing the overall strategy for increasing the circulation of the magazine through various channels including digital, direct mail, print advertising, strategic partnerships, and promotions.
10/2011 - 10/2014
DIRECTOR, GLOBAL BRAND CREATIVE
Promoted to lead new internal creative team comprised of eight designers and copywriters for global luxury brand. Supported global business and marketing needs, driving creative/branding development, stakeholder management, agency and creative partner management, production, and the integrated go to market process across multiple projects and campaigns. Accountable for overall operations of the team while ensuring correct optimization of $14MM budget.
DIRECTOR, PROSPECT COMMUNICATIONS
Key member of NetJets’ strategic management team overseeing $8M budget while executing the strategy and creative development for print and digital advertising, direct mail, email, events, sales collateral, product launches, and new business partnerships. Managed lead generation, direct marketing and sales support activities.
1/2008 - 5/2011
MARKETING MANAGER, CARD SERVICES
Managed subscription based travel insurance products throughout the product lifecycle including marketing, portfolio strategy, financials, P&L management, vendor management, and customer experience. Oversaw $17M marketing budget resulting in $120M revenue by overseeing 36 marketing campaigns through direct mail, email, online, and telemarketing.
5/2007 - 1/2008
JP MORGAN CHASE
MARKETING SPECIALIST, HOME EQUITY MARKETING
Implemented marketing strategy to drive production in the Retail Mortgage Loan Officer production channel. Managed the home equity marketing expense budget. Designed, developed, and facilitated home equity marketing programs for loan officers, along with the lead generation programs and sales contests.
11/2003 - 5/2007
MARKETING MANAGER, INSTITUTIONAL MARKETING
Developed marketing programs and sales materials including collateral, sales promotions, and client presentations targeted toward employees of client corporations to motivate and persuade enrollment in MetLife’s voluntary benefits including Auto, Home, Disability and Life Insurance.
MASTER OF BUSINESS ADMINISTRATION
IN GLOBAL BUSINESS
Johnson & Wales University
BACHELOR OF SCIENCE, MARKETING
Johnson & Wales University
SIX SIGMA GREEN BELT
New York, NY
Acquisition & Retention Marketing
Strategic Marketing & Branding
Integrated Marketing Management
Loyalty & Subscription Marketing