I am a forward-thinking and transformational leader with extensive experience translating business objectives into powerful programs that achieve both short term (sales/market share) and long-term (brand health/customer loyalty) goals. Strategic thinker with a passion for operational excellence - combining successful project management background with executive leadership exposure.
Excellent at planning, coordinating, focusing on details, taking initiative, and resolving problems. I have over 18 years of experience in building programs designed to engage customers, inspire purchase, and create loyal and motivated advocates.
By working for a number of organizations on the development of their strategy, vision, and marketing plans, I have had the opportunity to add new competencies which have combined to create my broad skill set in the areas of marketing (traditional and online); branding (creation, preservation, revising), promotions (online and print); team management, collaborating with creative agencies, budgeting, P&L responsibility and, of course, revenue generation.
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